Free Marketing Tools and Calculators
Tag your campaign links, check how they look when shared and work out the numbers behind a campaign: cost per thousand, per click, per action and per view, return on ad spend, conversion, retention and customer value.
- Free
- No sign-up
- Runs in your browser
Someone shared this result with you. It was made with Marketing Tools and Calculators, free on VISU, no sign-up.
All 15 marketing tools
- UTM BuilderBuild campaign URLs with UTM tags, then turn them into a QR code.
- Advertising CalculatorCPM, CPC, CTR, CPA, ROAS and budget in one calculator.
- CPM CalculatorCost per 1,000 impressions from spend and impressions, or budget and reach from a CPM.
- Loyalty Program CalculatorHow many extra visits pay for the reward, and the monthly result of a loyalty program by scenario.
- ROAS CalculatorReturn on ad spend from revenue and spend, with revenue after ads and ROI.
- CTR CalculatorClick-through rate from clicks and impressions, the clicks to expect from a CTR, and its effect on CPC.
- Conversion Rate CalculatorConversion rate from conversions and clicks, the conversions to expect from traffic, and its effect on CPA.
- CPA CalculatorCost per acquisition from spend and conversions, or from CPC and conversion rate, next to your order value.
- Link Preview CheckerSee how a link looks on WhatsApp, LinkedIn, Facebook and X. Open Graph audit.
- CLV CalculatorCustomer lifetime value from ticket, frequency, margin and years, with the CAC ceiling it implies.
- CPC CalculatorCost per click from spend and clicks, or from CPM and CTR, with the clicks a budget buys.
- QR Code ROI CalculatorScans, conversions, cost per scan, ROI and the break-even scan rate of a printed QR campaign.
- CPV CalculatorCost per view from spend and views, budget or views from a CPV, and CPM to CPV.
- Customer Retention Rate CalculatorRetention rate, churn and repeat purchase rate of a period, from your own customer counts.
- Email Signature GeneratorA clean email signature with your name, role, contacts and links. Copy it into Gmail, Outlook or Apple Mail.
Measure the people who scan and click
VISU links and dynamic QR codes count every visit, so the numbers in these calculators come from your own campaign. Free to start.
Create a free account See VISU LinkHow to use it
- Pick the metric or the task: a tagged link, a link preview, or a calculator for cost, return, conversion or retention.
- Type your own campaign numbers. Every calculator shows the formula it uses.
- Copy the result or the link and take it to your report, your ad manager or your client.
Examples
Planning a campaign budget
Start from the CPM or CPC you expect, check the CTR and conversion rate you need, then see the ROAS the budget has to reach.
Before sharing a link
Add UTM tags with the UTM builder and check the title and image with the link preview checker.
Questions
Which marketing calculator do I need?
CPM for the cost of reach, CPC and CTR for clicks, CPA and conversion rate for results, ROAS for the return on ad spend, CLV, retention and loyalty for the value of a customer over time. The advertising calculator puts the main ones together.
Do the calculators use benchmark numbers?
No. They use the numbers you type. Averages change by country, network and industry, so each tool works from your own data and shows the formula.
Is my campaign data uploaded?
No. The calculators and the UTM builder run in your browser. Only the link preview checker fetches the public page you ask it to check.
What is a UTM tag?
A short label added to a link (source, medium, campaign) so your analytics tool can tell which campaign brought each visit.
Can I use these numbers in a client report?
Yes. The results are yours to copy. Write down where each input came from, so the report can be checked later.