YOUR BRAND
Meet the brand
Catalog, online store and social profiles.
On the front
Anyone picking the product off the shelf finds the brand before deciding, without typing anything.
Front label carrying the QR of the brand page.
VISU + Retail
One QR on the packaging. From the shelf to the brand channel without typing anything.
VISU builds the page for the brand or the store on visu.to with online store, catalog, social profiles and route, the Local tab with address and hours, and the QR ready for the label, the back of the pack and the window sign.
YOUR BRAND
Meet the brand
Point your camera at the code
Where the QR meets the shopper.
Three faces of the product, three uses of the same page.
YOUR BRAND
How to use
Instructions, care and contact.
On the back
Anyone who has bought it reads the instructions for use without taking up space on the label.
Back label carrying the QR of the usage content.
YOUR BRANDStore
Online store and hours
Point your camera at the code
Address, hours and catalog.
In the store
Anyone walking past the window finds the online store and the hours of the physical one.
Window or shelf sign carrying the page QR.
What VISU delivers and what stays with the brand.
VISU builds
- The page for the brand or the store: cover, bio and the links to online store, catalog, social profiles and route.
- The Local tab with address, map, hours and phone, when a physical store exists.
- The brand QR, as a print file.
- The artwork for the front label, the back label and the store sign, ready for print.
- The copy and the order of the links, from first to last.
Stays with the brand
- The catalog and the product photos.
- The usage and care copy for each range.
- The online store and the sales channels it already runs.
- Sign off on the pieces before production.
- Label production, to be arranged.
One brand, one launch or a network.
Open each scope to see what the work covers.
Brand presence
The base: the packaging gets a fixed destination on the phone of whoever buys.
- Brand page on visu.to, with the channels it already runs.
- Local tab with address, map and hours of the physical store.
- Brand QR as a print file.
- Artwork for the front label, the back label and the store sign.
Launch
A new product gets its own destination, its own label and its own copy.
- A page or a link block dedicated to the product.
- A QR pointing to the content of the launch.
- Label artwork specific to the new range.
- The page returns to its previous state when the launch ends.
Network of stores
Several stores on the same base, with what changes at each address.
- A shared base of copy, links and pieces.
- One page and one QR per store.
- Local tab with the address and the hours of each location.
- Variation per store in the signs and the labels.
Scope and investment are defined in a proposal.
Two direct questions.
Do these scopes have a fixed price?
No. The scope describes what the work covers. Scope and investment are defined in a proposal, after the conversation about the brand.
Do I need to use every VISU product?
No. The brand starts with the page and the QR. The rest comes in if and when it changes something in the operation.
What is on the packaging today?
Tell us which product or range comes first and point to what already exists. From there we define what needs to be produced.
- The product or range that goes first.
- Where the brand sells today, online and in store.
- What the shopper needs to find on scanning.