VISU QR Ads turn scans into sessions.

Place a campaign QR where attention happens. People who scan see your image or video ad with a link to your page. You set the budget and follow the campaign in your account.

Talk to VISUSee what's included
QR Ads campaigns
  • Image or video ad with a link
  • Budget set by you
  • Review before it runs
  • Rewards for members, by VISU rules

What are VISU QR Ads?

Ads that open when someone scans a QR, linking a printed spot to your ad and your link.

  • Core Features

    • A QR code for your campaign
    • Image or video ad with one destination link
    • Total and daily budget, start and end dates
    • Country choice for placements across the VISU network
    • Amount spent and remaining budget for each campaign

  • Why It Works

    • High intent: people choose to scan
    • Contextual: placed where decisions happen
    • Members may receive rewards, according to VISU rules
    • Budget control: you decide how much each campaign can spend

How it works

From creating the campaign to following it.

  1. Create

    Create the campaign in your account on a paid plan (Starter or above): ad, link, countries, dates and budget. VISU reviews it before it runs.

  2. Place

    Download the campaign QR and place it on menus, posters, flyers, packaging, or screens.

  3. Follow

    People who scan see your ad and can open your link. Follow the amount spent and the remaining budget, and add budget when you need.

Where QR Ads work best

Anywhere people make fast decisions with their phone in hand.

  • Restaurants & Cafés

    Menus, table displays, takeout, delivery inserts. Show a promotion at the moment people decide.

  • Events & Venues

    Badges, screens, posters. Direct to agendas, sponsors, and attendee perks.

  • Retail & Packaging

    On-pack QRs that lead to tutorials, reviews and offers on your own page.

Best practices

Simple tweaks that boost scans and completions.

  • Placement & Design

    • Keep QRs at eye level or within arm's reach
    • Add a short CTA near the code
    • Ensure contrast and print quality

  • Offer & Flow

    • Make the offer immediate or crystal clear
    • Keep the landing page clean and fast
    • Use one campaign per placement, each with its own budget and numbers

Questions about QR Ads

Quick answers to common questions.

What do I need to create a QR Ad?

A paid plan (Starter or above) and a campaign budget. The budget is taken from your balance when you create the campaign. You can add budget later from the campaign page.

Can I swap offers without reprinting the QR?

Yes. You can edit the campaign link without reprinting the QR. The edit sends the campaign back to review, and it stays paused until our team approves it.

Do the ads offer rewards?

Members who scan may receive rewards, according to VISU rules. The business does not set the reward, and advertiser tokens, coupons or perks are not supported.

What numbers do I see?

Each campaign page shows the amount spent and the remaining budget. Views and clicks are not counted the same way on every scan path, so they are not a guaranteed metric for QR Ads, and VISU does not report conversions or sales.

Other VISU Ads formats

Each format is one part of VISU Ads.

See VISU Ads

  • Push Ads

    Push notification ads that drive immediate action.

    See Push Ads

  • Link Ads

    Ads inside VISU Link pages, in varied formats and actions.

    See Link Ads

  • Replay Ads

    Advertising in the Replay experience, in dedicated spaces around the clip.

    See Replay Ads

Plan your first QR Ads campaign

Tell us your goal and placement spots. We'll help with creatives for a strong first test.

Request a demoSee all VISU Ads formats