VISU Ads. Three formats, from a scan to a replay.
Reach people when they scan a QR, open a VISU Link page or watch a match clip. QR Ads campaigns are created in your account. Link Ads and Replay Ads are arranged with the VISU team.
All formats in one place
Pick by where your audience is. One format is self-serve; the others are arranged with the VISU team.
VISU QR Ads
Ads that open when someone scans a QR. People who scan see your image or video ad with a link to your page. Members may receive rewards, according to VISU rules.
- How you get it
- Self-serve. You create and pay for the campaign in your account, on the Starter plan or above. VISU reviews it before it runs.
- What you control
- The ad, one destination link, countries, start and end dates, total and daily budget.
- What you see
- Amount spent and remaining budget.
- Where it works
- Menus, posters, flyers, packaging, or screens.
VISU Link Ads
Every ad that runs on VISU Link: banners and ad buttons on the page, a full-screen interstitial while it loads and vignettes.
- How you get it
- By proposal, with the VISU team.
- What you control
- Placements and frequency are agreed with the team for your campaign.
- How you start
- Tell the team your objective and the placements you want.
- Where it works
- VISU Link pages that allow advertising, and Replay opened inside a VISU Link.
VISU Replay Ads
Advertising in the Replay experience, in dedicated spaces around the clip. The message sits in an area labeled as advertising, separate from the video and its controls.
- How you get it
- By proposal, with the VISU team.
- What you control
- Work with VISU to define the message and campaign destination: your profile, a page or a contact.
- How you start
- Tell the team your objective and timing. Pricing, availability and terms are defined in the proposal.
- Where it works
- An experience dedicated to matches, courts and players.
Managed campaigns
When you want the team to run it with you: planning, creative and launch across the formats above.
- How you get it
- By proposal. Each project is scoped and quoted for what you need.
- What you control
- Goal, formats, timing and budget, defined with the team.
- How you start
- Tell the team your goal and the channels you have in mind.
- Where it works
- Launches, events, multiple locations and campaigns that mix formats.
Which format should I use?
The three formats side by side.
| Format | Where it appears | How you get it | What you see | Typical use |
|---|---|---|---|---|
| QR Ads | After a QR scan on menus, posters, flyers, packaging or screens | Self-serve in your account, Starter plan or above, reviewed by VISU before it runs | Amount spent and remaining budget for each campaign | Restaurants and cafés, events and venues, retail and packaging |
| Link Ads | On VISU Link pages: banners, ad buttons, interstitials and vignettes | By proposal. Placements and frequency are agreed with the team | Agreed with VISU for the campaign | Brands and advertisers, local businesses |
| Replay Ads | In labeled spaces around the match clip | By proposal. Court or region set in your brief, VISU confirms availability | Views, downloads, shares, votes, clips created and ad campaign results | Sports brands, local businesses, fitness and wellness, venue partners |
Measurement and control, by format
What each format gives you to control and follow.
- QR Ads
Budget and dates
Set a total and a daily budget and the start and end dates. Add budget later from the campaign page.
- QR Ads
Country choice
Choose the countries where your ad can appear across the VISU network.
- QR Ads
Review before it runs
VISU reviews every campaign, and every change to its ad or link, before it runs.
- QR Ads
Numbers per campaign
The campaign page shows the amount spent and the remaining budget.
- QR Ads
Pause and resume
Pause a campaign and reactivate it from your account.
- Replay Ads
Clip reporting
Views, downloads, shares, votes, clips created and the results of your ad campaign on the clip.
- Link Ads
Placements and frequency
Banners, ad buttons, interstitials or vignettes, with the frequency agreed with the VISU team.
How VISU Ads works
Three steps from choosing a format to following the campaign.
Choose the format
Pick QR Ads to create a campaign yourself, or Link Ads and Replay Ads to plan it with the team.
Create or brief
For QR Ads, set the ad, link, countries, dates and budget in your account. VISU reviews the campaign before it runs. For the other formats, send your brief to the team.
Follow and adjust
Follow the amount spent and the remaining budget of each QR Ads campaign, add budget or pause it. For the other formats, review the campaign with the team.
- Replay Ads. Share your business, objective and region of interest. The team confirms available placements, creative specifications and campaign terms.
Questions about VISU Ads
Quick answers to common questions
Can I combine formats in one account?
Yes. Each format runs as its own campaign. You can create QR Ads campaigns in your account and plan Link Ads or Replay Ads with the team at the same time. Start with one format and scale based on results.
What do I need to launch a campaign?
For QR Ads: a paid plan (Starter or above) and balance for the campaign budget. The budget is taken when you create the campaign, and VISU reviews it before it runs. Link Ads and Replay Ads start with a proposal.
What reporting do I get?
QR Ads shows the amount spent and the remaining budget for each campaign. VISU does not provide conversion or sales attribution. For Link Ads and Replay Ads, reporting is agreed in the proposal.
Can I test before investing heavily?
Yes. We recommend starting with a small test in one format, validating results and then scaling or combining with other formats.
Plan your first VISU Ads campaign
Tell us your goal and channel. We will help you choose a format and set up a first test.