VISU + Food trucks

One QR on the truck. Menu, today's stop and ordering on the phone of everyone in line.

VISU builds the truck page on visu.to with the menu, the ordering channel and the social links, the Local tab with the address of the stop and the hours, and the QR ready for the poster, the counter and the packaging.

YOUR TRUCKToday stop

Today menu

Example QR code pointing to a page on visu.to.

Point your camera at the code

Menu, ordering and the next stop.

Application proposal

Where the QR meets the street.

Three moments at the stop, three uses of the same page.

YOUR TRUCKStreet and events

Today menu

Example QR code pointing to a page on visu.to.

Point your camera at the code

The menu opens on the phone.

Application proposal

At the stop

Anyone walking up reads the menu of the day on their own phone, without shouting an order at the counter.

Poster on the truck carrying the page QR.

YOUR TRUCKCounter
Example QR code pointing to a page on visu.to.

Order from your phone

Choose while the line moves.

Application proposal

In the line

Anyone waiting decides in advance and reaches the counter with the order settled.

Counter piece carrying the QR of the ordering channel.

YOUR TRUCKTake the address
Example QR code pointing to a page on visu.to.

Where we are tomorrow

Stop, hours and menu on the same page.

Application proposal

Afterwards

Anyone who ate finds out where the truck parks next.

Packaging card carrying the page QR.

What VISU delivers and what stays with the truck.

VISU builds

  • The truck page: cover, bio and the links to menu, ordering, social profiles and route.
  • The Local tab with the address of the stop, map, hours and phone.
  • The truck QR, as a print file.
  • The artwork for the poster, the counter piece and the packaging card, ready for print.
  • The copy and the order of the links, from first to last.

Stays with the truck

  • The menu, as a PDF, a link or a photo.
  • The ordering channel the truck already uses.
  • The schedule of stops and events.
  • The photos of the truck and the dishes.
  • Sign off on the pieces, and printing, to be arranged.

One truck, one date or a fleet.

Open each scope to see what the work covers.

Truck presence

The base: the truck gets an address of its own on the phone of whoever stops in the line.

  • Truck page on visu.to, with the links it already uses.
  • Local tab with the address of the stop, map, hours and phone.
  • Truck QR as a print file.
  • Artwork for the poster, the counter piece and the packaging card.

Truck occasion

An event, a festival or a new menu gets its own piece and its own copy.

  • Copy and link order for the occasion.
  • A printed piece for the stop at the event.
  • A QR pointing to the content of the occasion.
  • The page returns to its previous state when the date ends.

Fleet of trucks

Several trucks on the same base, with what changes at each stop.

  • A shared base of copy, links and pieces.
  • One page and one QR per truck.
  • Local tab with the stop and the hours of each unit.
  • Variation per truck in the printed pieces.

Scope and investment are defined in a proposal.

Two direct questions.

Do these scopes have a fixed price?

No. The scope describes what the work covers. Scope and investment are defined in a proposal, after the conversation about the truck.

Do I need to use every VISU product?

No. The truck starts with the page and the QR. The rest comes in if and when it changes something in the operation.

Where is the truck this week?

Tell us how the truck serves customers today and point to what already exists. From there we define what needs to be produced.

  • Current menu, as a PDF, a link or a photo.
  • The ordering channel the truck uses.
  • How the stop of the day is announced today.
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