Advertising Calculator
Choose what you want to find out and enter the numbers you have. Every other metric that can be worked out from them appears too.
- Free
- No sign-up
- Runs in your browser
Result
Enter the numbers above to see the result.
Also worked out
Planning local or QR campaigns?
VISU Ads runs ads on QR codes, push notifications and VISU Link pages, with VISU Credits for the people who watch.
See VISU Ads →How to use it
- Pick the metric you need, for example CPM or ROAS.
- Fill in the fields shown. Use "Add more numbers" if you also know clicks, conversions or revenue.
- Read the headline result and the other metrics worked out from the same inputs.
- Copy a summary or a link to share the result with your team or client.
Examples
CPM
US$ 500 spent for 100,000 impressions gives a CPM of US$ 5.00.
ROAS
US$ 4,000 in revenue from US$ 1,000 in ads is a ROAS of 4x: US$ 3,000 left after the ad spend, a 300% return on the ad spend (before product and delivery costs).
Budget
To buy 250,000 impressions at a CPM of US$ 4 you need a budget of US$ 1,000.
Questions
What is a good CPM, CPC or ROAS?
It depends on the platform, country, audience and goal, so a single "good" number is misleading. Compare against your own past campaigns and against your margin: a ROAS only pays if revenue covers the ad spend and the cost of what you sold.
What is the difference between ROAS and ROI?
ROAS divides revenue by ad spend. ROI looks at profit: (revenue minus ad spend) divided by ad spend. This calculator does not include product or delivery costs, so add them yourself for true profit.
Why does it calculate metrics I did not ask for?
All these metrics are ratios of the same five numbers: spend, impressions, clicks, conversions and revenue. When enough of them are known, the rest follow.
Use this tool on your site
Paste this code into any page. The tool stays free for your visitors, with a small "Powered by VISU" credit.