Giveaway Rules Generator
Write the rules of your giveaway in a few minutes. Fill in the prize, the dates, who can enter and how, pick the network, and get a short text for the caption plus a full numbered version for a linked page. The line each network asks for is added for you. It is a template, not legal advice.
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- No sign-up
- Runs in your browser
This is a template, not legal advice. Depending on the country, the state and the prize, a giveaway can need a permit, a registration or a tax payment. See what usually needs a lawyer or a permit
The giveaway
Dates
Who can enter
Network and how to enter
Added to your rules for this network
How people enter
Draw and result
Delivery and contact
Your rules
What you type stays in this page. Nothing is uploaded or saved.
What usually needs a lawyer or a permit
A giveaway is a prize promotion, and prize promotions are regulated almost everywhere. This is what the official pages below say. Use it as a starting point for a talk with a local lawyer: it is not a full list and it does not replace one.
United States
- The FTC tells consumers that real sweepstakes are free and by chance, and that it is illegal to ask people to pay or buy something to enter or to raise their odds. If entering yours depends on a purchase, take it to a lawyer before you post.
- If people have to post about your brand to enter, those posts are incentivised. The FTC says a hashtag with the word "contest" or "sweepstakes" in it, such as #YourBrandSweepstakes, should be enough, that "sweeps" probably is not, and that you should tell entrants where to put it.
- Florida: a game promotion tied to the sale of consumer products or services with prizes totaling more than $5,000 must be filed with the state seven days before it starts, with a surety bond or a statement of trust. That includes promotions based in other states that are open to Florida residents.
- New York: a game of chance run to promote consumer products or services with total prizes above $5,000 must be registered with the Department of State at least 30 days before it starts, with a certificate of deposit or a surety bond for the prize amount.
- Other states have their own rules. These are only the ones whose official page we read.
Official pages
- FTC: Fake Prize, Sweepstakes, and Lottery Scams (consumer.ftc.gov)
- FTC's Endorsement Guides: What People Are Asking (ftc.gov)
- Florida FDACS: Game Promotions/Sweepstakes (fdacs.gov)
- New York Department of State: Games of Chance Registration (dos.ny.gov)
- New York General Business Law, section 369-e (nysenate.gov)
Brazil
- Giving away prizes to advertise a business through a draw (sorteio), an instant prize (vale-brinde) or a contest depends on prior authorisation from the Ministry of Finance (Lei 5.768/1971, article 1). The Secretaria de Prêmios e Apostas (SPA) is the body that authorises, and every request goes through its SCPC system.
- Only companies can be authorised. The SPA says individuals cannot run a commercial promotion, social networks included, and that a promotion cannot be advertised before the authorisation certificate is issued.
- For promotions on social networks, the SPA says that picking the winner at random through automated platforms is not allowed. Cash prizes, PIX included, are not allowed either.
- By law, a contest that is exclusively cultural, artistic, sporting or recreational, with no element of chance, no payment and no link to buying or using a product, does not depend on authorisation. The SPA reads this exception narrowly.
Official pages
Mexico
- Draws (sorteos) are regulated at federal level. The Dirección General de Juegos y Sorteos of the Secretaría de Gobernación (SEGOB) authorises them and issues the permits.
- The regulation has a specific category for a draw run to promote a product, a service or a business ("sorteo con fines de propaganda comercial"), in which entry cannot depend on a payment or a purchase. It also says a draw can only be advertised once the permit has been granted.
Official pages
Spain
- A free prize draw run only to advertise a product or service is a "combinación aleatoria con fines publicitarios o promocionales". The gambling regulator (DGOJ) says it needs no licence, authorisation or prior notice to the DGOJ, and that general civil and commercial law applies.
- It is taxed: whoever runs it, a person or a company, is subject to the Impuesto sobre actividades de juego, 10% of the market value of the prizes (Ley 13/2011, article 48), handled by the tax agency (AEAT), and has to apply the income tax withholding rules in force.
Official pages
What each network asks for
Each network has its own rules for promotions. The generator adds the lines below to your rules and adapts the entry options. Only networks whose official page we read are in the list.
Instagram
- Every promotion must include a complete release of Instagram by each entrant, and an acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.
- You must not tag content inaccurately or encourage people to do it, for example asking them to tag themselves in a photo they are not in.
- You are responsible for the official rules, the eligibility terms and any registration or approval the law asks for. The page carries a specific notice about commercial promotions in Brazil.
Official pages
Facebook
- Participants must fully release Meta and acknowledge that the promotion is in no way sponsored, endorsed, administered by, or associated with Meta.
- A promotion must not require or incentivise participants to share, repost, tag others or publicise it in any other way. That is why "mention a friend" and "share" are switched off for Facebook.
Official pages
YouTube
- The official rules must state that YouTube is not a sponsor and require viewers to release YouTube from any liability, link to the Community Guidelines and say that entries that do not comply are disqualified, and include a privacy notice that complies with the law.
- The contest must be free of charge to enter. That is why "make a purchase" is switched off for YouTube.
- Metrics such as views, likes, dislikes or subscribers may not be manipulated to misrepresent genuine engagement.
Official pages
X
- X asks for a rule saying that anyone found using multiple accounts to enter is ineligible, and recommends stating that multiple entries in a single day are not accepted.
- Do not set rules that encourage duplicate posts, such as "whoever reposts this the most wins".
- The page asks for no release line. The generator adds a plain statement that X is not involved.
Official pages
TikTok, WhatsApp and other networks
We did not find a public TikTok page with rules for ordinary giveaways. WhatsApp has no promotion guideline: its Business Messaging Policy only lets a business message people who gave their number and opted in, and has a section on gambling that names sweepstakes. For these, choose "Other network", type the name and read their terms yourself.
Pages read on October 11, 2026. Laws and policies change: the linked pages are the reference. VISU is not affiliated with any of these bodies or networks.
Rules ready. Next, the draw.
On the draw date, paste the comments or the list of names into the VISU giveaway picker. It draws in your browser and gives you a draw ID, the time and the entry count to post with the result, plus a winner card.
Open the giveaway pickerHow to use it
- Type who runs the giveaway, the prize and how many winners there are. Add the opening and closing dates.
- Say who can enter (age, city or country, exclusions) and pick the network. The entry options change with it: what the network forbids is switched off, with the reason and the link.
- Set the draw date, where the result is announced, how long the winner has to reply and how the prize is delivered.
- Copy the caption into the post. Copy or download the full rules, put them on a page or a pinned comment, and link them from the caption.
- Read the section on permits for your country and show the text to a local lawyer before you publish.
Examples
Bakery giveaway on Instagram
Follow, like and comment to win a box of cupcakes. One winner drawn at random the day after closing, three days to reply, pickup at the shop. The Instagram release is added to both texts.
Facebook Page giveaway
Comment on the post or fill in a form. "Mention a friend" and "share" are switched off, because the Facebook policy says a promotion must not require or reward them.
Giveaway on a YouTube channel
The rules get the line saying YouTube is not a sponsor, the release, and the link to the Community Guidelines that YouTube asks for. A purchase cannot be a condition.
Questions
Is this legal advice?
No. The generator gives you a template built from what you type. It does not know your country, your state or the value of your prize, and it does not check whether your giveaway needs a permit, a registration or a tax payment. Show the text to a local lawyer before you publish.
Do I need a permit to run a giveaway?
It depends on where you are. In Brazil, prize promotions for advertising depend on prior authorisation from the Ministry of Finance. In Mexico, the Secretaría de Gobernación issues permits for draws. In Spain, the regulator says no licence is needed for a free promotional draw, but it is taxed. In the United States, a sweepstakes has to be free to enter, and Florida and New York ask for registration when the prizes pass $5,000. The section above links the official page behind each of these.
What do Instagram, Facebook, YouTube and X ask for?
Instagram asks for a release by each entrant and a statement that it does not sponsor, endorse or administer the promotion. Facebook asks for the same about Meta. YouTube asks the rules to say it is not a sponsor, to release it, to link to its Community Guidelines and to carry a privacy notice. X asks for a rule that makes anyone using multiple accounts ineligible. The generator adds these lines for the network you pick.
Can I ask people to tag friends or share the post?
On Facebook, no: its policy says a promotion must not require or reward sharing, reposting or tagging others, so those options are switched off. On Instagram, do not ask for inaccurate tags, such as tagging someone in a photo they are not in. On X, do not reward repeated posts.
What is the difference between the caption and the full rules?
The caption is the short text that goes with the post: prize, how to enter, dates and the line the network asks for. The full rules are the numbered version with everything else: eligibility, the draw, the reply deadline, delivery, disqualification and personal data. Put the full rules on a page or a pinned comment and link them from the caption.
How do I pick the winner?
On the draw date, copy the comments or the list of entrants and use a random picker. The VISU giveaway picker draws in your browser and gives you a draw ID, the time and the entry count, which you can post with the result. Check first that a random draw is allowed for your kind of promotion where you are.
Why are TikTok and WhatsApp not in the list?
The list only has networks whose official promotion rules we read. We did not find a public TikTok page for ordinary giveaways, and WhatsApp has a business messaging policy but no promotion guideline. Choose "Other network", type the name and you get a general line. Read their terms yourself.
Is what I type saved anywhere?
No. The text is assembled in your browser. The organiser name, the prize and the contact are not uploaded, not stored and not added to the page address.