UGC Rate Calculator
Price a UGC job line by line. Type your base price per video or photo, then add what the brand is asking for on top: usage rights, paid ads usage, exclusivity, raw footage, rush delivery, extra hooks. Each add-on is your own percentage, with a plain explanation of what it covers. You get an itemised quote in text and a rate card image.
- Free
- No sign-up
- Runs in your browser
Quote total
Type a base price per video or photo to build the quote.
Itemised quote
Prices and percentages are yours. The calculator adds them up and does not suggest what to charge.
How the quote is built
The formula
Base = video price × videos + photo price × photos. Each add-on is a percentage of that base, and the total is the base plus every add-on. Add-ons never stack on each other: a rush fee is a share of the base, not of the base plus usage rights.
Add-ons priced per 30 days
Usage rights, paid ads usage and exclusivity depend on time. For those you type a percentage per 30 days and the number of 30-day periods: base × percentage × periods. Three periods is 90 days.
Extra hooks
A hook is a new opening for a video you have already shot, so it is priced against one video, not against the whole job: price of one video × percentage × number of extra hooks.
How to set your percentages
There is no public standard, which is why the fields start empty. Start from what the brand gains and what you give up. Longer use, paid distribution and a wider territory are worth more to the brand. Exclusivity costs you the jobs you have to turn down. Rush work pushes your other deadlines. Pick numbers you can explain, then keep them consistent from one client to the next.
Put the terms in writing
A percentage means little without its terms. In the quote and in the contract, say where the content may run, from which date and for how long, whether paid ads are allowed, and what happens when the period ends.
Why there is no follower field
A UGC creator is paid for making content that the brand publishes itself. The size of your own audience is not part of the price. If you are also posting to your followers, use the influencer rate calculator for that part.
Your UGC portfolio and rates in one link
Put your sample videos, your rate card and your contact on one VISU Link page, at a short visu.to address. Brands open one link, and you edit the page whenever your rates change. Free to start.
Create your VISU Link See VISU LinkHow to use it
- Choose your currency and type your base price per video, per photo or both, with the quantities for this job.
- For each thing the brand asks for on top, type your own percentage. Leave the other add-ons empty.
- For usage rights, paid ads and exclusivity, set how many 30-day periods the brand wants.
- Read the itemised quote, then copy the text or download the card with your rates or with this quote.
Examples
Three videos, 90 days of usage and a rush fee
Made-up prices and percentages to show the arithmetic: 3 videos at $200 each give a base of $600. Usage rights at 30% per 30 days for 3 periods are 600 × 30% × 3 = $540. A 25% rush fee is $150. Total: $1,290.
One video with two extra hooks and raw footage
Made-up numbers again: 1 video at $300. Two extra hooks at 20% of one video each are 300 × 20% × 2 = $120. Raw footage at 50% of the base is $150. Total: $570.
Questions
How do I price a UGC video?
Start with a base price that covers your time, your equipment and the edit. Then price separately what the brand does with the video afterwards: how long it may use it, whether it runs as a paid ad, whether you are locked out of competitors. This calculator keeps those lines apart so the brand sees what each one costs.
What are usage rights in UGC?
Usage rights say where and for how long the brand may publish your content. Without paid promotion that is usually called organic usage. It is normally granted for a set time, which is why this page prices it per 30 days.
What is paid ads usage or whitelisting?
It is the permission to run your content as an advertisement, either from the brand's own ad account or through your handle. It is a separate add-on because paid distribution puts your face in front of far more people than a post on the brand's feed.
Why are the percentage fields empty?
Because there is no public standard to quote. The figures that circulate come from agency and marketplace blog posts that disagree with each other, and a default would look like a recommendation. The percentages are yours, and the page explains how each one is applied.
Does the rush fee apply to the add-ons too?
Not here. Every add-on, the rush fee included, is a percentage of the base price. That keeps the quote easy to check: the brand can multiply each line itself. If you prefer a rush fee on the full amount, raise the percentage to match.
Is a UGC rate the same as an influencer rate?
No. An influencer is paid for content plus access to an audience, so views and followers matter. A UGC creator is paid for the content alone, which the brand posts on its own channels. That is why this page asks for no follower count. For sponsored posts on your own profile, use the influencer rate calculator.
Does this page send my prices anywhere?
No. The maths runs in your browser. Your prices, your percentages and your handle are not uploaded, are not added to the page address and are not saved.