4 Braze alternatives, and when to stay with Braze
Braze is a customer engagement platform for marketing teams: push, email, SMS, WhatsApp and web messages, driven by customer data and journeys. These alternatives include other platforms of that kind, simpler push tools for app teams, and one option for a business that has no app.
Short answer
For a company with an app, customer data and a marketing team, compare Braze with Airship, OneSignal or Pushwoosh. VISU does not replace Braze and cannot message your users. VISU Ads fits only a small business without an app that wants to reach people in the VISU app.
When to stay with Braze
- You build journeys across push, email, SMS and WhatsApp from your own customer data. VISU has no journeys and no customer profiles.
- You rely on segmentation and A/B tests to tune campaigns.
- You message your own app users on iPhone and Android.
The alternatives
- 1
VISU Ads
Our productBest for: Small businesses without an app that want to reach people who use the VISU app.
Strong points
- Push campaigns to VISU app users, with no app or SDK of your own.
- Filter by country, language and device, schedule sends and set a daily budget.
- QR and push campaigns in one self-serve dashboard, from the Starter plan.
Limits
- Cannot send push to your own app or website.
- Reaches only VISU app users, on Android for now.
- No journeys, A/B tests, email or SMS.
- 2
Airship
An enterprise customer experience platform with push, in-app, SMS, email and mobile wallet, plus journeys and experiments. A good fit for large brands with a mobile app.
Airship alternatives - 3
OneSignal
A push, in-app, email and SMS platform for your own app and website, with a free plan. A good fit for most teams that want push without building it themselves.
OneSignal alternatives - 4
Pushwoosh
Mobile and web push with in-app, email, SMS and WhatsApp, journeys and A/B tests, and a free tier for small apps. A good fit for app teams that want many channels in one tool.
Pushwoosh alternatives
Feature comparison
| Feature | VISU | Braze |
|---|---|---|
| Push to your own app or website | No | Yes |
| Reach people without an app of your own | YesVISU app audience | No |
| Audience filters | YesCountry, language and device | Yes |
| Delivery, open and click stats | Yes | Yes |
| Reaches iPhone users | NoNot yet, Android today | Yes |
| Journeys and automation | No | Yes |
| A/B testing | No | Yes |
| Email or SMS in the same tool | No | Yes |
| QR code campaigns in the same dashboard | YesFrom Starter | No |
Competitor features as listed on their public sites when this page was written. They change often, so check before you decide.
Questions
Is VISU a simpler Braze?
No. Braze messages your own customers across many channels. VISU Ads sends push and QR campaigns to people who use the VISU app. It is closer to buying an ad than to running a customer engagement platform.
Can VISU send push notifications to my own app or website?
No. VISU has no push SDK or API for third party apps or sites. If you need to message your own users, a dedicated push tool is the right choice.
Who receives a VISU push campaign?
People who use the VISU app and allow notifications, filtered by country, language and device. Today that means Android devices; iPhone users are not reached yet. Campaigns are reviewed before they go out.
Which VISU plan do I need for push campaigns?
Push and QR campaigns start on the Starter plan at $5 per month. QR campaign budgets start at $1. The Free plan has no campaigns.
No app? Reach people in the VISU app
Create a free VISU account, then move to Starter when you want to run push and QR campaigns.
VISU plans: Free plan, no credit card. Paid plans: Starter $5/month, Pro $9/month, Premium $24/month. See all plans
All trademarks and brand names on this page belong to their owners. Feature information is based on public sources and may change. For corrections, contact us.