The Best Braze Alternative for Physical Engagement & Rewards
Braze orchestrates cross-channel messaging to known users. VISU engages users from first touch - QR scans, visits, signups, and purchases - with instant rewards, geofenced activations, and multi-layer referrals, no SDK or opt-in required.
Why switch from Braze?
Braze is an enterprise customer engagement platform built for cross-channel messaging to known users. VISU starts earlier - at the physical touchpoint - rewarding scans and visits before users enter your data pipelines, and tracking the full journey to conversion.
Requires SDK integration and user opt-in before any engagement
No QR-triggered rewards or physical activation out of the box
No multi-layer referrals (L1/L2) tied to scans and conversions
Enterprise pricing and implementation complexity for simple use cases
VISU vs Braze: Full Comparison
See how VISU extends engagement from known users to the entire customer journey
What you get with VISU Engagement & Rewards
Engage users from first touch - no SDK or enterprise contract required
Instant Gratification
Drop $VISU tokens, coupons, or freebies on scan or visit to boost conversions - before users ever enter your CRM or install your app.
Contextual Activation
Trigger rewards by venue, time window, and visit history with frequency caps - reaching users in physical context where cross-channel messaging can't.
Multi-Layer Referrals
Reward L1 and L2 referrers for scans, signups, and purchases to compound word-of-mouth growth without complex integrations.
End-to-End Visibility
Track scan to click to action with UTMs, cohorts, and per-spot performance - the attribution layer Braze doesn't cover.
Trusted by businesses & marketers
Frequently Asked Questions
Can I run VISU alongside Braze?
Yes. Keep cross-channel messaging in Braze for your known users and use VISU for physical activations, QR rewards, and referrals to engage users before they enter your Braze audiences. They complement each other at different stages of the journey.
What is the difference between Braze and VISU?
Braze is an enterprise customer engagement platform for cross-channel messaging (push, email, SMS, in-app) to known users with SDK integration. VISU is an engagement platform for physical touchpoints - QR scans, visits, rewards - that works without SDK or prior opt-in, with full-funnel tracking.
Do $VISU rewards work in-store and online?
Yes. QR placements work in physical locations with geofencing. Online campaigns use UTM routing, device detection, and scheduled reward windows - all in the same workspace.
How does pricing compare?
Braze requires enterprise contracts typically starting at $50k+/year with lengthy implementation. VISU offers a robust free plan and paid plans starting at $9/mo with same-day setup - accessible for businesses of any size.
Does VISU have Canvas-like journey orchestration?
VISU focuses on physical touchpoint engagement rather than complex journey orchestration. For multi-step cross-channel campaigns, Braze Canvas is more powerful. VISU excels at the activation layer - driving engagement at physical touchpoints that feed into tools like Braze.
Which businesses benefit most from VISU over Braze?
Growing businesses that need to engage users before they become known contacts, and brands with physical touchpoints - retail stores, events, restaurants, pop-ups. VISU fills the gap before users install your app, opt in, or enter your CRM.
Ready to engage users before they opt in?
Reward attention at every physical touchpoint - scans, visits, signups, and purchases - with instant, trackable outcomes.
About the Braze alternative
VISU is the best Braze alternative for businesses that need engagement at physical touchpoints. While Braze excels at enterprise cross-channel messaging with push notifications, email, SMS, in-app messaging, and advanced journey orchestration via Canvas, it requires SDK integration, user opt-in, and enterprise contracts. VISU engages users from first scan - before they become known contacts - with QR-triggered rewards, geofenced activations, multi-layer referrals, and full-funnel analytics.
The platforms serve different stages of the customer journey. Use Braze to orchestrate messaging for your known users; use VISU to build that audience from physical touchpoints and reward attention from first scan to conversion. For growing businesses, VISU offers immediate value with self-serve signup and plans starting at $9/mo, without enterprise sales cycles or lengthy implementations.
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