QR Code Scan Engagement that drives more interactions
A QR code only works if people scan it. Scan engagement uses incentives, gamification, and interactive mechanics to turn passive codes into active touchpoints. More scans, more data, measurable conversions.
When to use scan engagement
Best when you need to boost scan rates or create memorable experiences.
Low Scan Rates
If your current QR codes are ignored, adding an incentive or game mechanic can double or triple scans.
Events and Activations
Trade shows, launches, pop-ups. Create buzz with scan-to-win or instant rewards.
Brand Campaigns
Make the scan part of the experience. Interactive content gets shared and remembered.
Engagement mechanics
Different tactics for different goals. Mix and match.
Instant Win
Scan to reveal if you won. Everyone loves the chance to win something.
Spin the Wheel
Gamified discount reveal. Higher engagement than static coupon codes.
Scratch to Reveal
Digital scratch card experience. Works great on mobile.
Quiz or Poll
Interactive questions that collect preferences while entertaining.
AR Experience
Augmented reality content that surprises and delights.
Progress Tracker
Scan multiple codes to unlock rewards. Creates repeat engagement.
Recommended flow
From curiosity to action in three steps.
Create curiosity
Use copy that triggers action: "Scan to see if you won" or "Spin for your discount."
Deliver the experience
Interactive landing page with game mechanic. Fast loading, mobile optimized, zero friction.
Capture the outcome
Whether they win or not, capture their contact info and track the interaction.
Want to build long-term engagement? Combine scan mechanics with QR Code Loyalty for ongoing rewards.
Pro tips
Maximize engagement without annoying users.
Everyone should win something
Even if it's just 5% off. Nobody likes losing. Make every scan feel rewarding.
Keep it fast
The experience should load in under 2 seconds. Slow pages kill excitement.
Match the mechanic to the context
Spin the wheel works at events. Scratch cards work on packaging. Choose wisely.
Collect data during the game
Ask for email before revealing the prize. They are most motivated at that moment.
Need to swap experiences without reprinting? Dynamic QR control lets you change the destination anytime.
Engagement FAQ
Common questions before you launch.
Do gamified QR codes work for all audiences?
Games work best for B2C and events. For B2B or professional contexts, consider simpler mechanics like exclusive content unlocks or priority access.
How do I control the win rate?
You set the probability for each prize tier. Want 10% of scanners to win the grand prize? You control it. Most campaigns set 100% win rate with tiered prizes.
Can I limit one play per person?
Yes. Limit by device, email, or phone number. Prevents abuse while keeping the experience fair.
What happens after the campaign ends?
You can redirect the QR to a different page, show an "ended" message, or start a new campaign. Dynamic QR means you never waste a printed code.
More QR Code use cases
Build the full journey from first scan to loyal customer.
Customer Loyalty
Scan-to-earn points that turn first-time visitors into regulars.
Google Reviews
Collect reviews at the point of service when experience is fresh.
Connected Packaging
Offers, education, and upsells from your box or label.
Instant Leads
Convert walk-ins into subscribers and contacts without friction.
Dynamic Control
Edit destinations after printing with tracking and insights.
Explore Solutions
See packages by industry and launch faster with templates.
Ready to boost your scan rates?
Create your first interactive QR experience and turn passive codes into engagement drivers.