QR Codes on Packaging that drive post-purchase engagement
Your packaging already reaches every customer. Add a QR code to turn boxes, bags, and labels into a direct channel for education, offers, support, and repeat purchases.
When to use packaging QR codes
Best for products where the unboxing moment is an opportunity.
Consumer Products
Food, beverage, cosmetics. Connect customers to recipes, usage tips, and refill offers right from the label.
E-commerce and DTC
Every shipment box is a touchpoint. Drive reviews, referrals, and repeat orders before the customer forgets you.
Electronics and Hardware
Reduce support tickets with instant access to setup guides, warranty registration, and troubleshooting.
What you can link to
One QR, many destinations. Update content without changing the printed code.
Video Tutorials
Show customers how to use, assemble, or get the most from your product.
Support and FAQ
Instant answers reduce returns and support costs.
Exclusive Offers
Reward buyers with discounts on refills, accessories, or next purchase.
Referral Program
Turn happy customers into advocates with shareable referral links.
Warranty Registration
Capture customer data while activating warranty protection.
Review Request
Ask for reviews when the product is fresh in hand.
Recommended flow
From unboxing to repeat purchase in three steps.
Customer receives package
QR printed on box, insert card, or label catches attention during unboxing.
Scan opens landing page
Mobile-optimized page with video, tips, offers, or support based on the product.
Action captured
Customer registers warranty, leaves review, claims offer, or subscribes. You get the data.
Want to build a list too? Add QR lead capture to collect emails or phone numbers from every scan.
Pro tips
Maximize scan rates from your packaging.
Give a clear reason to scan
"Scan for setup video" or "Scan for 15% off your next order" tends to outperform a generic "Scan me".
Place QR inside the box
Insert cards or inner flaps get scanned more because they feel intentional, not an afterthought.
Use dynamic QR codes
Update the destination anytime. Run seasonal offers without reprinting packaging.
Track by SKU or batch
Use different QR codes per product line to see which items drive the most engagement.
Need to update content after printing? Dynamic QR control lets you change destinations without new packaging.
Packaging FAQ
Common questions before you print.
What size should the QR code be on packaging?
As a baseline, use at least 2cm x 2cm for close-up scans. If people might scan from farther away, go larger and keep a clean quiet zone around the code.
Can I change what the QR links to after printing?
Yes. VISU dynamic QR codes let you update the destination anytime. Run Black Friday offers in November, holiday content in December, all from the same printed code.
Does the QR work on any packaging material?
Yes. QR codes work on cardboard, paper, plastic, glass, and even fabric. Just ensure enough contrast between the code and background.
How do I track which products get the most scans?
Create separate QR codes per product or batch. VISU analytics show scans by code, so you can compare engagement across your catalog.
More QR Code use cases
Build the full customer journey from first scan to repeat purchase.
Customer Loyalty
Scan-to-earn points that turn first-time buyers into regulars.
Google Reviews
Collect reviews at the point of service when experience is fresh.
Instant Leads
Convert scanners into subscribers and contacts without friction.
Scan Engagement
Incentives and mechanics that increase scan rates.
Dynamic Control
Edit destinations after printing with tracking and insights.
Explore Solutions
See packages by industry and launch faster with templates.
Ready to activate your packaging?
Create your first packaging QR and turn every box into a customer touchpoint.