Measurable Attention Assets: How VISU Turns Focus Into Data
Every major platform in the world relies on attention. Social networks scale because users scroll. Streaming apps scale because viewers watch. Marketplaces […]
Attention as Currency: How Brands Monetize Focus [Report]
When Netflix CEO Reed Hastings said “We compete with sleep”, he was not joking. He was describing the real financial mechanics of […]
Gamification vs. Traditional Loyalty: ROI & Engagement Data
Most loyalty programs still look like they did a decade ago: plastic cards, generic points and occasional discounts that many customers forget […]