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The idea behind Visu Network

November 13, 2025
Blog, VISU Platform

Visu Network: Reinventing QR Code Advertising

Visu Network was born with a clear mission: reinvent how people interact with QR Codes.
What was once just a quick tool to access menus, promotions, or websites is now becoming a true digital media channel.

Our purpose is simple yet powerful: every scan becomes an opportunity for engagement, reward, and impact.

➡ Want to understand why attention itself is becoming a currency? Read Your Attention Is the New Currency

How Visu Network Works

For users

Every time someone scans a QR Code connected to Visu Network, before reaching the final content, they watch a short video ad and instantly receive a reward.

  • Users are valued for their time.

  • Rewards can be accumulated in a digital wallet and converted into benefits.

For advertisers

Brands and businesses can launch targeted campaigns with a cost-per-view (CPV) model, which is fairer than the traditional CPM or CPC.

  • They only pay for ads that are actually watched.

  • Campaigns can be segmented by location, audience profile, or QR Code type.

According to HubSpot advertising-trends, advertisers are increasingly shifting toward performance-based models, making CPV an attractive solution.

For businesses and partners

Local shops, creators, and partners who display QR Codes also share the revenue.

  • Every QR Code becomes a media point of its own.

  • Small businesses gain an additional income stream with almost no effort.

Why CPV Is a Fairer Model

In traditional digital advertising, brands pay for impressions or clicks — but attention is not guaranteed.
With Visu Network’s CPV model:

  • Advertisers only pay when the video is actually viewed.

  • Users are directly rewarded.

  • QR Code owners also earn.

👉 It creates a sustainable cycle where value is shared among all parties.

For more insights into gamified engagement, check out Unlocking the Power of Gamified QR Codes

Our Vision for the Future

What we are building goes beyond QR Codes.
Visu Network aims to become a global platform that connects advertising, rewards, and social impact.

Next steps include:

  • Expanding instant payments via PIX in Brazil.

  • Launching tokenized rewards with $VISU.

  • Partnering with businesses, creators, and global brands.

  • Expanding operations to Canada and the US.

Industry reports from Statista show that global digital ad spend is expected to keep growing, making innovative models like CPV even more relevant.

Ready to Turn Every QR Scan Into Shared Value?

Visu Network transforms QR Codes into a fair media channel: users are rewarded, businesses earn new income, and brands pay only for real attention with QR campaigns.

Launch a QR Campaign Become a VISU Partner Explore VISU Network

Conclusion

Visu Network is reshaping digital advertising into something more fair, transparent, and rewarding.
Whether as a user, advertiser, or partner, every scan is an opportunity for value.

👉 And this is just the beginning of a shift that can change the entire market.

👉 Next steps:

Try VISU Network to see how QR Codes can turn scans into engagement and revenue.

FAQ: Visu Network & CPV QR Advertising

What exactly is Visu Network?
Visu Network is a QR-based media platform that turns every scan into a short, rewarded ad experience. Users watch a quick video and receive rewards, advertisers pay only for confirmed views, and businesses that host the QR Codes share part of the revenue.
How is CPV different from CPM or CPC?
In CPM you pay per 1,000 impressions, and in CPC you pay per click — even if the attention is minimal. With CPV on Visu Network, brands only pay when a user actually watches the video ad. That aligns cost directly with real, measurable attention instead of superficial impressions.
Who can benefit from Visu Network?
There are three main groups: users, who are rewarded for their time and attention; advertisers, who get transparent CPV campaigns with precise targeting; and businesses or partners, who turn their QR Codes into small media points that generate an extra income stream.
How do users receive and use their rewards?
Rewards from scans are accumulated in a digital wallet inside the VISU ecosystem. Depending on the region and setup, they can be converted into benefits such as discounts, perks at partner businesses, instant payments like Pix in Brazil, or future tokenized rewards like $VISU.
What do businesses need to start earning with QR Codes?
In most cases, they only need visible QR placements and regular foot traffic: tables, packaging, receipts, posters, or checkout areas. Visu Network connects those QR Codes to CPV campaigns, tracks scans in real time, and shares revenue with the business based on actual views.
Is Visu Network a bank or financial institution?
No. Visu Network is a marketing and engagement platform that connects ads, QR Codes, and rewards. Payments and withdrawals are processed through existing rails and partners (such as instant payment systems in each country), while VISU focuses on attention, engagement and value distribution logic.

Learn more:

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