Glossary of the
Attention Economy
18 essential terms that define how human focus became a tradeable asset and how you can reclaim its value.
Showing 18 terms
Put These Terms Into Practice
Don't just learn the vocabulary—start earning from your attention.
Frequently Asked Questions
Why does the attention economy matter?
Your attention is a finite resource. Companies treat your time like oil or gold—a commodity to extract and monetize. Understanding this dynamic lets you shift from being a "product" to being a participant who captures value.
How can I start earning from my attention?
Move from platforms that extract 100% of value to those with shared-value models. Apps that reward walking, scanning, or verified engagement are the first step. Take the quiz to find your best approach.
What makes VISU different from other reward apps?
Most apps pay pennies for passive scrolling. VISU focuses on Verified Attention—real-world actions that brands value more, which means higher rewards for you.
Are these terms officially standardized?
The attention economy is an evolving field. These definitions reflect current industry usage and academic research. We update this glossary as the space matures.