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VISU Network
Interactive Tool

The Attention Tax Calculator

Platforms monetize your time. You usually get $0.
This tool estimates how much value your attention generates
and what you could earn in a shared-value model.

1 hr 3 hours 12+ hrs
1 yr 5 years 20 yrs

Estimated Value Extracted From Your Attention

$0.00

Typical Model

$0.00

Shared Back (estimated)

$0.00

That's approximately...

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* Educational estimates only. Values vary by location, demographics, ad markets, and usage patterns. This tool uses simplified benchmarks and assumptions. Not financial advice.

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How This Works

This calculator models attention as time that can generate ad value. It estimates a rough range using platform and market multipliers.

1

Time Creates Value

Apps monetize attention via ads and targeting. More time usually means more monetization opportunities.

2

Platforms Capture Most Of It

In the typical model, that value stays inside the platform ecosystem rather than being shared with the person generating it.

3

Shared Value Model

Verified attention systems can share part of that value back to users through rewards tied to real actions and engagement.

Typical Flow

Brand→Platform→User: $0
vs

Shared Value Flow

Brand→VISU→User Rewards

Frequently Asked Questions

What is the attention tax?
"Attention tax" is a simple way to describe the value created by your time and engagement that is typically captured by platforms. It helps illustrate that "free" apps can still have a real economic cost.
How do social media companies make money from me?
Platforms monetize attention mainly through advertising and targeting. Time spent, interactions, and preferences can increase ad revenue potential, which stays in the platform ecosystem.
How much is my attention worth per hour?
There is no single universal number. It varies by market, audience, platform, and time. For educational modeling, some industry style estimates can fall roughly in a wide range like $0.10 to $1.00 per hour depending on assumptions.
Why do platform checkboxes change the result?
Different platforms and formats can monetize attention differently. This tool uses simple multipliers as a rough model, not a factual claim about any specific company.
How can I monetize my attention?
Some platforms and systems share value with users through rewards tied to real actions. VISU focuses on verified real world engagement such as scanning, visiting locations, and completing missions.
Is this calculator accurate?
It is an educational estimator. Your actual experience varies with demographics, location, usage habits, and ad market conditions. Use it as a conceptual tool, not as a promise of earnings.

Learn more in The Attention Economy Hub.